I’m a self proclaimed, professional storyteller working at the intersection of creativity and sports. At Under Armour, I lead social strategy for Under Armour Basketball, where I’ve had the privilege of developing, curating, and collaborating on content across various major events and cultural moments.
I’ve proven my ability to blend my creative instinct with strategy to build content that truly resonates with target audiences. Rooted in my lived experience in the basketball space, as an athlete, a coach and a fan, I believe the most engaging storytelling comes from infusing personality and culture into every piece and letting athlete voices and experiences drive the narrative.
I’m driven by a passion for using creativity to inspire, educate, & amplify athlete-driven stories within the sports community.
