CREATIVE DIRECTION
Shaping athlete identity through visual storytelling.
Kelsey Plum: Signature PE Creative Direction
Directed the visual identity for three of Kelsey Plum's Under Armour PE colorways: Plumberry, Gum Wall, and Aura. Each PE required a distinct creative direction, translating Plum's personality, cultural references, and on-court identity into a cohesive visual language across imagery, tone, and presentation.
Creative Direction: Brandi Hall
2025 Dawg Class: Athlete Photoshoot Creative Direction
Directed the visual concept and on-set creative for the 2025 Under Armour Dawg Class photoshoot. Leaning into the class theme, the creative direction centered on intentional propping and set design to build a cohesive visual world around the incoming class of athletes.
Creative Direction: Brandi Hall
