EVENT CREATIVE + CONTENT DIRECTION
Leading the creative vision for sports events, from concept through content delivery.
Kelsey Plum: WNBA All-Star Weekend Brand Activation
Directed creative and content strategy for a Kelsey Plum smoothie truck activation during the 2025 WNBA All-Star Weekend. Developed the visual concept, defined key content moments, and shaped how the activation translated into platform-ready content from on-site direction through final delivery.
Creative Direction & Content Strategy: Brandi Hall
